The admins of an organization can interactively view detailed content reports for each content item posted by the members of their organization.
Click on a content item from the Content Analytics list to access the detailed reports. Clicking on the thumbnail image for the content item allows you to view it. You can also see the title and click through to view the Postwire where the content item was first posted. Detailed data is presented by a graph and totals, as shown in the image below.
This article explains the content presented in the Content Reports and help you interpret the information.
The graph shows the content item's activity from the last 30 days (or lifetime if the content has been in the system for less than 30 days).
The graph is interactive, and you can click on the titles in the legend to highlight or filter data by Item Reposts, Item Views, or Page Views. You can also hover over specific points on the graph to get more details about activities on a given day.
The data includes the following activities:
The number of times this item has been reposted to a Postwire.
The number of times this item has been clicked. The count is of unique views per day.
For example, if someone clicks to view the item 15 times on 01/01/2014 and then twenty-four hours later clicks to view the item 20 times, then the view count for these two days will be 2 unique views and is included in the total as 2.
Page (Postwire) Views
The number of times a Postwire containing this item has been viewed, counting unique views per day.
For example, if an item is posted on 2 Postwires, and both Postwires are viewed, then even if the item itself is not clicked on, the system will register 2 Postwire views.
Numbers: The large size number (4 in this example) is the total number of times a unique viewer clicks the content item. The small size numbers below it (0/4 in this example) represents a breakdown of the number of viewers who are inside your organization (0 on the left side in this example) and the number of viewers who are outside your organization (4 on the right side in this example).
Icons: The unique identity of each viewer is represented by an icon of their Postwire profile photo (if they have one). Hover over these icons, to see the full name of the registered Postwire users inside your organization who have viewed the content item. You will see the full name and email address of those who are outside your organization and have also viewed the content item. Anonymous viewers are grouped and represented by one generic icon that includes a number indicating the total unique anonymous viewers.
Note: The icons for known viewers who are not within your organization are outlined in red, and their email address and name are shown when you hover over them.
Numbers: The large size number (17 in this example) is the total number of times someone has reposted this item to a Postwire. The small size numbers below it (16/1 in this example) represents the number of reposts to Postwires created by people who are inside your organization (16 on the left side in this example) and outside your organization (1 on the right side in this example).
Icons: Each icon represents a specific Postwire this item has been reposted to. The count of Postwire icons may be less than the total number of reposts if the item was reposted to the same Postwire multiple times or if it was reposted to a Postwire you do not have access to view.
Numbers: The large size number (2 in this example) is the total number of unique people who have reposted this content. The small size numbers below it (1/1 in this example) represent the number of reposters who are inside your organization (1 on the left side in this example) and outside your organization (1 on the right side int his example).
Icons: The unique identity of each reposter is represented by their Postwire profile photo (if they have one). The identity of reposters is only shown for members of your organization. A generic icon and number are used to represent the number of people outside your organization who reposted this content item.
Important Tip: You can hover over any of the icons for more detail, such as the person's name or the Postwire's title. Clicking on a Postwire icon takes you directly to the Postwire so that you can see the context in which the item was shared. However, you cannot view Postwires with restricted access, such as some secure Postwires.
Note: Currently, the data refreshes every 4 hours, so you may not see immediate changes to data or items.