The Update Content and Replace feature allows an Admin to update an original (source) content item and at the same time choose to update all copies of the original globally. Any of the following attributes of a content item can be updated:
Let’s put the power of this feature into context with a real use case.
ABC Software Company shares resources with each new account as part of their onboarding process. Mary from the Marketing Team creates a “Getting Started” Postwire as a template that Sam, a Client Success Coach, copies and personalizes for each new partner and customer. One of the content items included is a product tutorial video.
Each time a content item like the tutorial is reposted or an entire Postwire like the "Getting Started" Postwire is copied, copies are made of original source content. Over time, multiple copies of the source items get reposted to multiple Postwires.
Using the Update and Replace feature, Mary, as Admin, can keep the tutorial synced with new product releases by uploading an updated tutorial to replace the original source video. All future reposts of the tutorial and copies of this "Getting Started" Postwire will include the updated tutorial. At the same time Mary makes this update, she can also elect to update all copies that are currently “out there” with one click; Mary can update the source tutorial and all of its reposts on all of the Postwires previously shared by Sam and others in the organization. In other words, Mary and the Marketing Team can easily ensure that all partners, customers, and prospects always have the most current product information!
Play other scenarios over in your head - the unfortunate ugly typo discovered on a data sheet that's easily updated and replaced everywhere, the new company branding updated on key collateral for a consistent new look or a routinely recorded message from the CEO kept current on a Postwire shared internally company-wide and you can see just how powerful this update and replace feature is!
How to Update and Replace Content
As Admin, select Content Analytics.
Find the content item in the list that you want to update. You may use the search box.
Tip: Use quotation marks to search for matching character strings. Begin by searching for an exact match of two keywords in the content item title.
Select the original content item either by clicking on the title of the original item in the list or clicking See Original associated with a reposted copy.
Click Replace/Update Item.
At this point, you can edit any or all of the content item’s three attributes: 1) Title 2) Image 3) Content.Note: You can only update with a matching content type. In other words, you can update a video with a new video, or a PDF with a new PDF. You cannot update a video with a PDF.
If you update a video, you will be alerted as the video is processed in three phases: uploading, analyzing and processing.
Once the new content is uploaded, confirm that you have also set the desired image and title text.
Tip: Be sure to check the image carousel as Postwire will upload new thumbnail images for videos and PDFs and insert these new images in the carousel behind the current thumbnail image. Click the arrows to review all images in the carousel. As always, you can upload your own image by clicking Can't find a good image?
- Select the scope for this change. You can change only the original source item or the original item and all reposts or copies.
Note: The count of Reposts may not match the count of the same item in the Content Item List. See FAQs below.
- When you are ready, click Save Changes. Be patient, depending on the number of updates, and a few other factors, the save can take a while.
NOTE: This action CANNOT BE UNDONE and so we take extra care to ensure you want to do it. Click Update only once you are 100% sure you want to save the changes.
That’s it! Success!
Please check the article FAQ - Update Content and Replace to go through some of the Frequently Asked Questions.